Why Phone Words Are So Valuable To Any Business

Make your business stand out with 1300 phone words. Also known as Vanity 800 numbers in the United States, they are the alphanumeric equivalent of a telephone number. On a telephone keypad, you will find letters corresponding to each digit. The letters corresponding to a particular telephone number can form a word, partial word, acronym, abbreviation, or an alphanumeric combination. The reason why this kind of number gets a lot of praise is because people find it easier to remember and advertisers get a much better response to their product or service.

Preferred Choice Of Many Businesses

When businesses utilise a phone word as a direct response tool in their advertising, they are proven to increase response rates by as much as 30 to 60 percent. This includes advertising materials for TV, print, radio, and outdoor peripherals. Further studies have shown that this number is more effective than a regular phone number when tested side by side. In Australia, phone words generate up to twice as many calls as a regular phone line. Aside from this, a study undertaken by Roy Morgan Research in 2006 indicated that 92 percent of Australians were aware of alphanumeric dialling. It is no small wonder why this is the preferred number choice of many businesses, both large and small.

Price Of Numbers

In 2004, phone words were first introduced following the release of the appropriate number ranges by the Australian Communications and Media Authority (ACMA). ACMA markets the rights of use to phone words (also known as smartnumbers) via an online auction site. Some phone words have sold for as much as AUD$ 1 million with 13 TAXI raising AUD$1,005,000, 1300 TICKETS earning AUD$300,000, and 1800 TICKETS clocking in at a respectable AUD$100,000.

Choice Of 3 Options

There are three types of phone words that are currently in use - 13, 1300, and 1800. The differences between the prefixes are the length of the number (6 to 10 digits), the licence cost to use them each year (approximately AUD$1 for 1800 and 1300 and AUD$ 10,000 for 13 numbers) and the call cost model. A 1300 number and a 13 number share call costs between the caller and call recipient. On the other hand, a 1800 model offers a national free call to the client, with total costs of the call being shouldered by the recipient.

Do you want a number that lets your business stand out, is easy to remember and will increase customer response? Then make sure to get 1300 phone words. This is one effective marketing tool that can help you in the long run.


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James Knight has a marketing background and writes useful information for businesses. To find out more about the value of 1300 Phone Words to your business, visit Flash Numbers for lists of double and triple digit easy to remember 1300 numbers and phone words